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Baifern Pimchanok Named Loewe’s First-Ever Global Ambassador from Southeast Asia
Thai actress Baifern Pimchanok has been named Loewe’s newest global brand ambassador, marking the luxury fashion house's first appointment from Southeast Asia. Renowned for her roles in films like Crazy Little Thing Called Love, Baifern brings both star power and regional influence to the brand. She expressed admiration for Loewe’s craftsmanship and creative direction under Jonathan Anderson. Her appointment underscores Loewe’s growing focus on diverse global representation.
Apr 17, 20251 min read
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