Baifern Pimchanok Named Loewe’s First-Ever Global Ambassador from Southeast Asia

Spanish luxury fashion house Loewe has named Thai actress Baifern Pimchanok Luevisadpaibul as its newest global brand ambassador, marking the first time the brand has appointed a representative from Southeast Asia. Baifern joins a distinguished roster of ambassadors, including K-pop star Taeyong and Chinese actress Yang Mi, reflecting Loewe's commitment to diverse representation and craftsmanship. ​

Known for her acclaimed performances in films and television series such as Crazy Little Thing Called Love, Baifern has garnered over 60 award nominations throughout her career. Her appointment aligns with Loewe's vision under creative director Jonathan Anderson, emphasizing innovation and artistic expression. 

Baifern expressed her enthusiasm about the partnership, stating, "I’m thrilled to join Loewe, my favourite brand. I’m a huge admirer of Loewe, not just for the designs, but also for the brand’s ethos and distinctive mode of communication. I deeply respect Jonathan Anderson’s dedication to craftsmanship, and I really appreciate the opportunity to embark on this journey together with Loewe."

As part of her ambassadorial role, Baifern is set to attend Loewe's 'Crafted World' exhibition in Shanghai on March 20, 2024, further solidifying her presence in the brand's global initiatives.

This collaboration signifies a strategic move for Loewe to strengthen its presence in the Southeast Asian market, leveraging Baifern's influence and aligning with the brand's dedication to artistry and cultural resonance.